The Red Night, Salone del Mobile Milano in Shanghai

In a world in which everything is interconnected, this year The Red Night ’s experience concept tries to capture that sense of dynamism and fluidity between spaces and people. In private and public spaces, but also in relationship to the world at large. The Red Night is an occasion to celebrate the interconnection and relationship between two very distinctive and important cities in the world of design - Milano and Shanghai. As the third year proposing a concept for The Red Night, KTGA has taken inspiration from these two cities’ geographical forms, creating organic shapes out of the different districts that comprise them. These specific outlines are transformed into spatial forms in order to create a dynamic and organic feel, appearing as different elements that are needed in the space for practical and atmospherical reasons - seats, platforms for food, walls, tunnels, installations. The two cities merge in one space. This creates the sense of a fluid space, an organic ecosystem that lures people into discovering the night throughout the different spaces of the villa. The guests are encouraged to engage with the space with curiosity. I was responsible for the concept ideation, graphic design, production direction.