The Ritz-Carlton approached us to help them acquire visibility and to showcase their services and hospitality offering. The added difficulty was that they don´t have any hotels in the UK. Our solution was to create a multi-sensory performance event in collaboration with Vogue and GQ, to bring to life the level of hospitality delivered by The Ritz-Carlton. We commissioned and directed a team of actors, dancers, audio visual artists, chefs and mixologists to create an immersive experience, highlighting some of the most memorable aspects of The Ritz-Carlton. The event took place in an art gallery in Central London. We transformed the space into a labyrinth of floaty doors that guided guests to Room 8, a video mapped cubic room, with 360 sound design where guests enjoyed special food and drink and got transported around the world of The Ritz-Carlton.