The Roaming Ring - D&AD New Blood Winner 2020

  • Bethany Jones

The giffgaff brief asked us to "Identify a problem in a community in the UK and use 5G and giffgaff to solve it" I came up with The Roaming Ring, a virtual gym keeping Gypsy, Roma and Traveller's mental health on track when they're on the road. In the Gypsy, Roma and Traveller community, the suicide rate is six times higher than the general population. Local authorities provide few resources to tackle the problem. Instead, they pursue legislation that criminalises Traveller’s way of life and destroy settled sites without making any provisions for new ones. The result is a mental health crisis. Sports training is an effective mental health resource for many, but many of the Travellers in permanent transition can’t get access to consistent training or gyms. Giffgaff will build a virtual gym in the cloud, powered by 5G. To help keep young Traveller men’s mental health on track when they’re on the road. Giffgaff can bring together the Traveller community in the cloud to be a sanctuary for young at-risk minds.