- The Roaming Ring - D&AD New Blood Winner 2020The giffgaff brief asked us to "Identify a problem in a community in the UK and use 5G and giffgaff to solve it" I came up with The Roaming Ring, a virtual gym keeping Gypsy, Roma and Traveller's mental health on track when they're on the road. In the Gypsy, Roma and Traveller community, the suicide rate is six times higher than the general population. Local authorities provide few resources to tackle the problem. Instead, they pursue legislation that criminalises Traveller’s way of life an
- SCAVENGER LUX - Fountain of HygieneBompass and Parr called for creatives to design the future of hand sanitising to raise money for The British Red Cross. Exploring the pumps, rituals and sustainability of sanitation. My response, SCAVENGER LUX imagines a future where fashion houses can no longer create, but mankind still craves couture. First, I turned the old plastic bags in my kitchen draw into plarn (plastic yarn), then I crocheted the plarn into this stunning sanitiser carrier. Note the scalloped hem and fishnet body; p
- Galentines DayValentines is the loneliest day of the year. Which makes the day before the perfect time of year to get together with friends. Inspired by how candidly Bellesa spoke to their customers, I designed some Galentines Day cards to empower the women I love. Bellesa loved the cards so much, they sent me a vibrator as a thank you!
- TICK TOCKGreenpeace asked for a big, bold idea to get adults marching alongside school climate strikers. We created #TICKTOCK to tell the UK that the time for action was now. A guerrilla project launched in September 2019, we projected our message across landmarks in the UK. Activists, artists and celebrities joined the movement. Then on the day of the march, we staged a one-minutes noise, alarm clock protest.
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- Art Direction
- Creative Strategy