The Royal College of Nursing

The Royal College of Nursing Union is the world’s largest nursing union and professional body representing nurses and health care workers. One of its primary objectives is to represent their members in cases of unfair dismissal, down-banding of posts, and indemnity claims as patient care becomes stretched under the proposed cuts in the NHS. This new member recruitment campaign turned the notion of the lottery on its head. ‘It could be you’ is the reality that nurses and health care workers may face in the tough economic times ahead. Commentating on the campaign on social media, one person remarked that ‘all the nurses looked downright miserable and sad’. I think they got the message without realising the significance of their observation. To view other projects, visit https://www.brandpurpose.co.uk