I believe that creativity can have a positive impact on our lives. Enhancing well-being, driving positive change, and evolving brands to meet the expectations of all their shareholders.
I am a Creative Director and brand consultant providing cost-effective, big-agency brand marketing expertise. I have over 35 years experience working for many branding, advertising and marketing agencies in London, and over the last 20 years I have been instrumental in growing B2B and B2C client accounts, enabling businesses, both big and small, to evolve their brands in ever-changing, and sometimes, very unpredictable markets.
Projects
- Wealth ManagementBased in London with a characteristic high-profile address in its name, Knightsbridge Wealth targets wealthy foreign families and business people, seeking opportunities to live, invest and do business in the UK. Since creating and launching the brand over 14 years ago, I have helped KW evolve its marketing and social media content. Knightsbridge Wealth is an independent wealth management business that specialises exclusively in the international market. Collateral includes printed brochures in
- The Royal College of NursingThe Royal College of Nursing Union is the world’s largest nursing union and professional body representing nurses and health care workers. One of its primary objectives is to represent their members in cases of unfair dismissal, down-banding of posts, and indemnity claims as patient care becomes stretched under the proposed cuts in the NHS. This new member recruitment campaign turned the notion of the lottery on its head. ‘It could be you’ is the reality that nurses and health care workers may
- Eksperience: Redefining the opportunities of NIL for student-athletes.Putting the 8 hour time difference to one side, the ‘Eksperience’ rebrand was a great opportunity to work with a team of professionals across both sides of the pond, from London (which included me) and Santa Barbara in California. Eksperience is a revolutionary white-label platform, created to help all student-athletes connect with fans, monetise their name, image and likeness (NIL), and build their long-term personal brand equity. The brief was to create a dynamic looking rebrand with a stron
Work history
Creative DirectorBrandpurpose
London, United KingdomFreelance
Skills
- Brand Creative Strategy
- Brand Campaigns
- Brand Indentity
- Campaign Advertising
- Websites
- Print Communications