The Rubber Club

Brief: Encourage more 18-24 year olds to use condoms. ​Insight: We unearthed a study by the University of North Carolina which found that only 12/2600 sex scenes in popular TV shows and movies referenced condoms. Since we're all influenced by what we watch, this seems really daft. Solution: We're creating our own parody condom department service called: The Rubber Club.

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