The Rum Slinger

The Rum Slinger is a rum subscription service where every month 3 rums are selected from varying rum producing regions and delivered direct to your home. The Rum Slinger were looking for a simple and recognisable logo, something that could be used across their packaging and marketing materials. We researched old rum packaging, delivery crates and Caribbean postal stamps to come up the logo. This simple style carried over to the bottle labels to display the rum ingredients and product details. Elements of each country of origin’s flags were used to further identify the rum. We also created playful caricatures of The Rum Slinger founders that adds an element of fun to the branding.