The Scottish Sun

  • John Aitchison

I've built my career on getting 'it' done and creating bling on a shoestring, and this brief required every bit of that experience. Tasked with launching three radio stations that need to attract three different audiences on a very modest budget my very talented team helped answer the brief and create a few smiles in the process. The 'Born to Party' campaign consisted of a 20" TV spot and audience specific digital OOH spots across Scotland's population centres featured executions targeted to the audience.

So that listeners instantly knew what to expect from each station, each individual station featured a baby version of an iconic music figure from that era.