The Seam, Barnsley

  • Sophie Gwynne
  • Chloe Legret

In 2019 we won the bid to design a brand and name for Barnsley’s digital media buildings: DMC, and the evolving wider campus. DMC is a place for people and businesses on a path to success. With a big range of opportunities in education, skills, training, retraining and digital development, this is the place that will help businesses get to their next stage. This is a place that engineers opportunities for growth – whatever is needed to further people or their business, the DMC can open doors, provide support and be a nurturing environment. For the wider campus HemingwayDesign produced a strong shortlist of names - all with an emphasis on place. The Seam was chosen because the site is above a coal seam and the campus “mines” creativity. The visual identity comprises of a bespoke typeface, a purpose built tool designed using a modular system with a distinctly digital look.