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The square project

This project explores the use of visual research methodologies and design principles to explore a given shape. The project's input stage is divided into two phases: form and meaning.

This publication documents a reiterative process of visual experimentation and interrogation of the square in terms of pure visual grammar, and its meaning in relation to various cultural and social contexts. The input stage concludes with finding the point of difference of a square in relation to the other two basic shapes: the square represents the perfect horizontal and vertical relationship and is therefore the foundation of man’s relationship to his environment, including the four cardinal directions of the earth. This unique aspect forms the starting point for the output stage of the project, as shown under the project titled ‘living square’.

Role: Strategy, conceptualisation, design, production
Unit 1 Design Literacy, MA Graphic Branding and Identity, 2014
London College of Communication


Diptee Deshmukh

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  • MA student / Graphic designer

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