The State of Cycling

A campaign to re-launch British Cycling’s policy work; in particular showcasing the ‘State of Cycling’ survey results and celebrate the organisation reaching 150,000 members, a significant milestone. The creative had to sit apart from the rest of British Cycling’s work and look to engage both cyclists and non-cyclists. The look and feel was inspired by a) the typographical immediacy of political campaigns, where messages have to be quickly and simply communicated; and b) the sense of a system and different parts of a whole coming together, as our campaigning relies on people and organisations working in unison.