Can you save your brand from the retail apocalypse? An online game designed to deliver the content of the Retail Futures 2018 report in a way that is engaging and memorable.
Project background
Despite the fact that a quarter of US malls are predicted to close by 2022, physical shopping is far from dead. But what are the new metrics of success? And how can retailers adapt them before it’s too late?
There’s a quick way to check if you have what it takes to be a future-fit retailer – by playing The Future Laboratory's Storefront Salvation Game. See if you will go broke, break even or break the bank in your first year of trading.
Play here
Credits
Creative Director — Aleksandra Szymanska
Foresight Editor — Daniela Walker
Designer — Queenie Wong
Illustrator — Max Guther
Developer — Deeply Digital
The narrative of the game and scoring system were informed by the research conducted for The Future Laboratory's annual Retail Futures report.