I lead the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, I am an expert in developing far future scenarios that consider long-term implications of today’s trends. I am fascinated by innovations emerging at the intersection of creative practice and technology and strive to push the boundaries of digital tools and formats to develop new ways of delivering insight. In the past year, I have worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.
Projects
- Community CommerceA speculative e-commerce experience that highlights new strategies for exchanging products that are powered by curation, connection and co-creation. The shop offers visitors three routes to access our latest retail report: DISCOVER, where they are sent on an augmented reality quest, CREATE, where they turn from a consumer into a producer, and SELL, where they get to enjoy the perks of micro-commerce. Commissioned visuals by Pitch Studios. https://www.thefuturelaboratory.com/retail-futures-201
- The Unicorn Indexhttp://info.epayments.com/the-unicorn-index A gamified test that measures your company’s Unicorn* potential. The microsite was created for fintech brand ePayments for the Mobile World Congress 2019. The objective was to create engagement during the show and to position the brand as a partner for tech startups. The game takes the player through a series of speculative situations and rates them based on answers selected. The playful, naive aesthetic and use of isometric perspective reference ea
- Choose Your Futures online platformA microsite promoting the Global Futures Forum event. Featuring four interactive visual essays, the site invites viewers to explore potential futures in a highly visual and enagaging manner. Project background: The premise of the Choose Your Futures site was to open the conversation to the public and explore the themes of the Global Futures Forum in an accessible and highly engaging manner. The site mirrors the structure of our event, with four tracks exploring the different potential futures.
- The Storefront Salvation GameCan you save your brand from the retail apocalypse? An online game designed to deliver the content of the Retail Futures 2018 report in a way that is engaging and memorable. Project background Despite the fact that a quarter of US malls are predicted to close by 2022, physical shopping is far from dead. But what are the new metrics of success? And how can retailers adapt them before it’s too late? There’s a quick way to check if you have what it takes to be a future-fit retailer – by playing Th
- Branded Cities SXSW 2018An interactive editorial created for the SXSW Cities Summit 2018. From concept to execution, the objective of the project was bringing to life three possible scenarios for what urban life will look like in 2050. Around the world, governments are struggling to manage the rapid pace of change, while corporations concurrently seek to play a far greater role in civic life. With two-thirds of humanity predicted to be living in urban environments by 2050 according to the UN, cities need to be able to
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Work history
Art DirectorThe Future Laboratory
London, United KingdomFull Time
Visual Trends AnalystThe Future Laboratory
London, United KingdomFull Time
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Skills
- Art Direction
- Design
- 3D Animation
- Copywriting Editorial
- Resource Management