The Student Art Passport

The Problem With no access to the benefits of Student Art Pass during Covid, we need to find a way to make buying a subscription desirable for students now. ​ The Insight Animal Crossing New Horizons has seen 1.2m sales in the UK and has quickly become a staple way for people to “meet up”and also disconnect during all stages of quarantine. ​ The Solution We use Animal Crossing to translate the benefits of the Student Art Pass in a virtual, covid-friendly way, bringing the art world to life through interactive, shareable content.