The Suit Club London | Brand Identity
The Suit Club is the ONLY menswear lifestyle subscription that offers luxury suits at an affordable price. They describe their service as a ‘work hard, play hard’ subscription that is tailored to you. From a work meeting to a 5-star restaurant, they have you covered for any occasion.
I wanted to create duel branding, one for product logos you see on labels and another for the lifestyle brand.
The main typography in both of the identities is unified, using the same clean-cut sans serif. This has been done to help users associate the Lifestyle and Product lines to one another. This will reduce the guesswork, and not alienate the user. Using the same logo and changing the LONDON tag to Lifestyle allows the identity to be flexible and at the same time it creates a strong identity system.