#Tournamental (Euro 2016) Campaign:
The Sun went full on Tournamental for the UEFA Euro 2016 Championship. Producing world-first content delivery to more than 800 digital screens across the UK in pubs, train stations and roadside, as and when the action unfolded.
Within moments of a bit of drama (or even the boring bits), we could have a fun Sun headline up to entertain the crowds.
And as a result we picked up a bunch of awards for the work, including The Drum Out of Home Grand Prix 2016.