A challenging subject matter, I managed a fully integrated creative marketing campaign focussing on key brand partnerships to promote the exhibition and achieve ambitious visitor and sales targets.
We partnered with organizations like English Heritage, beauty brand REN and charity Tourettes Action so we could open up the exhibition to those who live with Tourettes syndrome. This was the first event of its’ kind at the Science Museum.
The exhibition had a high-profile budget and an ambitious sales target. I developed a successful creative campaign that covered outdoor, social media and content (organic and paid), email marketing, digital advertising, SEO blogs, and onsite marketing. I also secured a media partner and effectively managed the relationship.
I was project-lead for this exhibition, successfully managing the press and marketing team and AKA to achieve our goals.