THE SUPERDRUG 50TH BIRTHDAY EXPERIENCE

From Putney to perfection, Unilever celebrates Superdrug turning fifty and remixes beauty, fashion, and style while celebrating their history in one unforgettable experience.

Inspired by the flair and energy of the last 50 golden years, Unilever will host an elaborate event to mark Superdrug’s anniversary to celebrate their iconic history as one of the UK's leading drug stores, all the while spotlighting what the future has in store for health, beauty and fashion.

immersive drug store turned studio 54 party will be created, where all VIP invitees can sip cocktails and enjoy canapés whilst having a complete Unilever beauty experience courtesy of VO5, TRESemme, Vaseline, Sure, Impulse, Radox and of course Superdrug’s B makeup. And that's not all, Unilever has enlisted the support of five of London's hottest up and coming fashion designers hailing from London College of Fashion, to unveil a theatrical catwalk presentation where some of London's coolest new designs will be paraded through the vaults merging past, present and future.

With attending celebrities such as Laura Whitmore, Jamila Jamil and cast members from Made in Chelsea joining in to toast the occasion, the evening is set to be a memorable event.

#SUPERDRUG50

@BEAUTYSEENPR @UNILEVERUKI @SUPERDRUG

CREATIVELY PRODUCED & CURATED BY: RYAN LANJI

SET DESIGN: ANDY MACGREGOR

SHOW PRODUCER: CHAD MARTIN
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