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The Swan

Visual Identity
The Swan hotel, restaurant and spa identity is based around an elegant calligraphy logo that is inspired by swan feather quills. The applications delicately use the black and white; occasionally introducing a subtle hint of orange. This is combined with beautiful photography and copy lines, which ties the brand together with a sense of sophistication throughout.


Kelly Thake

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  • Graphic Design Student

Project Tags

  • visual identity
  • brand
  • logo
  • Calligraphy
  • monochrome
  • Graphic Design
  • Web Design
  • Interior Design
  • hotel, spa, restaurant
  • swan

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