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I am a third year Graphic Design student from Norwich University of the Arts, due to graduate July 2017. I enjoy using both traditional handcrafting methods and digital techniques within my work. I am a firm believer that the logo isn’t everything nowadays and instead consider ‘the idea’ the most important part of the design process. I enjoy using this ‘big idea’ to stretch projects further and create a more coherent outcome.
Responsibilities include: Providing information and campus tours to prospective students and their families; offering help and support on university open days; and sharing experiences to help people make an informed decision. I am enjoying my time as a student ambassador and it has greatly improved my confidence and communication skills when leading a talk to a large group of people.
Responsibilities included: Logo design, label and packaging adjustments and rendering, symbol design, poster design, finishing physical prototypes and stop-motion. During my time here, I spent a lot of time on two main projects – One a stop motion project and the other a vector-illustration style poster project. These were both completely different to any projects I had previously undertaken. Both my understanding of stop motion and illustrator skills improved dramatically during the placement.
Responsibilities included: Laying out research reports, adding content to website designs on Wordpress, designing presentations and infographics, editing logo and poster designs for existing clients, creating an advertisement for a local company to appear in an event brochure, getting involved with physical and social media campaigns (finding appropriate imagery and providing witty captions), and producing initial ideas and web design mock-ups for a new digital campaign brief to encourage goodwill in society. I really enjoyed my experience here because I got involved with lots of different tasks so I got to see a wide range of the sort of briefs you could be working on. My favourite projects were the campaigns – Which included both physical and digital aspects. I realised that this is where I was able to use the most clever ideas because it was all about engaging people and having a positive impact on society – I got a real buzz from these projects. I also improved my digital skills a lot and my colleagues gave me a lot of tips for producing better, quicker digital work in the future, which was really helpful.
Responsibilities included: Editing editorial pages and content, designing stationery and posters for existing projects, designing and exporting magazine adverts ready for print, rebranding a local event and designing initial options to be sent to the client, editing imagery for designs on Photoshop and adding content to website designs on Wordpress. I found this experience very helpful as I learnt a lot from a working environment that I had not yet learnt in education; for example the basics of industry printing and how to export different files. I got more of a feel for a studio environment and the sorts of projects that you may be involved in in industry. I also improved my skills in Photoshop, Indesign and Illustrator by carrying out different tasks and learnt the basics of Wordpress.
Responsibilities included: Serving customers with a friendly and positive attitude; offering help and advice; providing product information; and working with colleagues to provide the best possible customer experience. Working at Homebase improved my confidence and communication skills with customers. I gained the ability to make informed, independent decisions where appropriate, but maintained the confidence to ask questions when unsure. I enjoyed my time here and became a valued member of the team; hence I return during university Summer holidays.
Responsibilities included: Developing concept designs for branding material including logos, business cards, letterheads and compliment slips; improving the layout of resources using a grid structure; taking part in feedback sessions with experienced designers to develop ideas; and finally, developing my own personal visual identity using the skills that I had learnt. I found this experience very helpful as I learnt a lot of design skills from a working environment that I had not yet learnt in education; for example the importance of grid formats and colour schemes. I found the working environment of a studio enjoyable and the whole experience reassured me that this is the direction I wanted to head in future.
Responsibilities included: Researching existing products; developing concept designs for textiles-based products; liaising with fabric suppliers and arranging orders; and making, then developing, prototype products. I really enjoyed my time doing this job and I learnt a lot. Not only did I improve my confidence and learn some basic office and design skills; but this experience increased my passion for design and further reassured me that I wanted to go into design as a future career. Although I wasn’t sure that product design was where I got the most enjoyment, so I decided to arrange some more work experience in the more specific field of graphic design.
Runner Up in JDO's student competition 2016. The competition was linked with Bestival to create a new range of drinks for the festival. I created a range of fruit ciders inspired by Alum Bay sand cliffs.