The Tampon Book

The most awarded ad campaign over the last year according to The Drum. I was commissioned by Scholz & Friends as illustrator of The Tampon Book, a campaign by The Female Company which aims to end the ridiculous ‘luxury’ tax on tampons by outsmarting the law - selling tampons hidden inside a book. The Tampon Book is much more than a smart packaging that hacked the German tax system. Stylishly illustrated by artist Ana Curbelo, The Tampon Book contains 45 pages with bold illustrations and empowering stories about menstruation, taboo and feminism and promotes a petition by Nanna-Josephine Roloff & Yasemin Kotra which urges the German parliament to discuss the abolition of the tampon tax. On November 7, 2019, Germany abolished the tampon tax. Follow @untepid for more illustrations.