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Ana Curbelo

Digital Creative, Art Director

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Art Director - Illustrator - Digital Creative Director

Projects

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Do you really want to delete project Kurupt FM do Blue Planet 2?

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Do you really want to delete project Peaky Blinders Season 4 Campaign?

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Do you really want to delete project 6 Music Tshirt Day?

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Do you really want to delete project Pitch Battle sings back to your tweets?

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Do you really want to delete project Poldark Social Campaign?

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Do you really want to delete project Radio 1 Teen Awards?

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Do you really want to delete project Radio 1 Ibiza 20 Festival?

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Do you really want to delete project Radio 1 Teen Awards 2016?

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Do you really want to delete project Unleash Your Inner Animal?

About me

Conceptual thinker and art director. Feel free to contact me on anacurbelo.hi@gmail.com

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Skills

  • Film
  • Art Direction
  • Digital
  • Design
  • Creative Direction
  • Online Campaigns
  • Photoshop
  • Illustration
  • Editorial Illustration
  • Drawing

Work history

Currently

Creative, Art Director

BBC Creative

Jun 2015
  • London, United Kingdom
  • Full Time
  • Creates innovative short form content for some of the biggest programmes and events across BBC, such as Blue Planet, Peaky Blinders, Poldark, Radio 1 Teen Awards, BAFTAs and the General Election. Researches, generates strategic ideas and concepts, comes up with new methods of capture and delivery – armed with knowledge of digital trends. Understands how young people consume content, and works closely with BBC channels and brands. • Come up with and execute innovative social campaigns, working closely with social and marketing teams, pitching concepts and ideas to creative heads, execs and stakeholders. Provides technical advice to the BBC Creative team, production, social team and marketing team (where deemed necessary). • Strong digital creative skills. Can film, edit and direct big talent as well as negotiate with their agents (Kit Harrington, Aidan Turner, Susanne Bier, Steven Knight, Coldplay, Ed Sheeran, Kurupt FM, Clean Bandit, amongst many others). Quick thinker and improvises on shoots when necessary. Builds a relationship with the producers and crew on set. • Rebranded, art directed and helped produce* (*advertising) of the Radio 1 Teen Awards (3 years). • Helped the line manager shape and form the digital team to where we are today, including helping hire and mentor team members, who have made our team bigger and better. • Experienced in managing complex projects with both significant and tight budgets on extreme quick turnarounds, working closely with paid media. Has a range of digital experience having creatively lead several social media campaigns, including live social broadcasts and a Facebook AR lens for Peaky Blinders, a Messenger Bot for Murder in Successville, a social reactive shoot for Pitch Battle, and worked with social influencers on several programes.

2015

Digital Designer

BBC

Sep 2014 - Jul 2015
  • London, United Kingdom
  • Freelance
  • Working on some of the biggest campaigns across BBC as well as helping to build, shape and grow the digital team of BBC Creative. - Work closely with social teams and marketing teams to develop ideas and creative design solutions for pictures, leading on the direction of design, pitching concepts and ideas - Create original design concepts in line with the brief - Research and prepare artwork in support of agreed design concepts and facilitate and participate in brainstorming sessions - Provide technical advice to the team and Social team (where deemed necessary) - Attend pre-shoot meetings where appropriate to advise the Campaign team on the best way to realise design requirements and production values within given operational constraints - Develop ideas and basic concepts into fully worked out solutions for new campaigns using the full range of available media - Employ the use of design software for creative image manipulation, graphic design, animation and the creation of multi-platform content - Ensure a deep understanding of the BBC brand narrative and its application across multiple channels and platforms

Awards

2018

Gold Winner Best Fictional Promotion

EBU Connect

  • EBU CONNECT BBC Two, Peaky Blinders Creative

2018

Shortlisted Brand Storytelling

Cannes Lions

  • CANNES LIONS Social & Influencer Lions BBC Two, Peaky Blinders Creative

2016

Nominated Best Social or Digital Campaign

Promax UK

  • PROMAX UK BBC One, Poldark Lead Creative