We partnered with influencers Megan Ellaby, AJ Odudu, Emily Hartridge and Darren Kennedy in Brighton and asked them what makes a “quintessential British summer”. Playful graphics and music contributed to the summer vibes, resulting in a series of fun, super catchy and engaging clips that would easily lend themselves to Instagram and appeal to mobile-first customers, while tying into Refinery29’s signature style.
Agency - Digital Natives
Director - Phillip Clyde Smith
Camera - Craig Bilham and Oliver Ledwith
Editor and Animator - Craig Bilham
Illustrator - Madeline Tan