The Telegraph x Visit Dubai

  • Katherine Scott

Telegraph Spark partnered with Visit Dubai in 2019 to promote the sun-soaked city as a year-round holiday destination. Targeting a wide demographic, content is particularly aimed at new and returning visitors, plus families. The campaign was such a success that Visit Dubai are returning for round two in 2020.

As part of the partnership I helped produce an interactive longform for globe-trotters seeking adventure in the sun.
The seven-day guide is jam-packed with adrenalin-fuelled activities for all tastes. This is also the first longform Telegraph Spark has created with horizontal scroll as well as vertical.
I also helped produce an illustrated map of the best cultural spots to visit in the city. Illustrations are designed by the wonderful Andrea Manzati.
To reach our target audience vertical videos were produced to promote content. This particular video featured across Instagram and Facebook. Take a look...