About me

I'm an experienced digital producer with a demonstrated history of working in branded content and project management within the media industry. Skilled in content creation, copywriting, SEO, social media and managing large-scale commercial campaigns.

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Projects

• 3

  The Telegraph x Visit DubaiTelegraph Spark partnered with Visit Dubai in 2019 to promote the sun-soaked city as a year-round holiday destination. Targeting a wide demographic, content is particularly aimed at new and returning visitors, plus families. The campaign was such a success that Visit Dubai are returning for round two in 2020.
• 2

  The Telegraph x ARUK | UK media first for The Telegraph and SnapchatAlzheimer’s Research UK teamed up with The Telegraph to launch #ShareTheOrange.
• 2

  The Telegraph x CRUKSpark, the commercial division of the Telegraph, partnered with Cancer Research UK on a cross-platform partnership looking back at how far the treatment and diagnosis of cancer has come. The key focus of the campaign was to drive charitable donations.
• The Telegraph x ClarinsThis partnership, a ‘pro-age’ series, is all about celebrating age – the rise of generation re-start / generation ageless. Raising brand awareness and ROI was at the forefront for Clarins’ new Nutri-Lumière range.
• The Telegraph x FacebookTelegraph Spark partnered with Facebook to explore the issues faced with growing up in the post-internet world.
• 1

  The Telegraph x Bottega VenetaIntroducing The Telegraph's first AMP Story-led partnership, with luxury fashion brand Bottega Veneta, to promote their latest fragrance, Illusione.

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Work history

Senior Digital Producer - PartnershipsThe Telegraph
May 2015London, United KingdomFull Time
The Telegraph's branded content division prides itself on supercharging creative ideas with data insight to create industry-leading brand partnerships. My role as a senior web producer is to lead the creation of digital elements from ideation through to implementation.
Senior Multimedia Project ManagerThe Telegraph
May 2014 - May 2015London, United KingdomFull Time
My role within Spark was to effectively manage and ensure the successful delivery of the department’s cross-platform commercial campaigns. I was responsible for ensuring operational excellence across numerous teams at The Telegraph. Coordinating departments such as editorial, design, digital, video, ad operations, research and data analytics to deliver the best partnership campaigns in the market. I was the main point of contact for both direct clients and media/PR agencies. Developing first-class relationships with key accounts to ensure client retainment.

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Skills

• SEO Optimisation
• Adobe Photoshop
• Client Managing
• Social Media
• Event Planning
• Content Curation
• Analysing Data
• Digital Distribution
• CMS Platforms
• Copywriting
• Television Production

Education

U
U
BA (Hons) English Literature and Theatre Studies (2:1)University of Kent
Sep 2004 - Sep 2007United Kingdom

Awards

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Content Studio Of The Year - Telegraph SparkCampaign Publishing Awards
Supporting The Telegraph’s strategic shift in late 2018 from delivering mass reach to increasing it’s subscriber base, Spark set out to enhance the paying reader’s experience with several ambitions. Focus quickly shifted to championing quality journalism whilst focussing on brand effectiveness rather than media efficiency. By developing ‘metrics that matter’ which centered around prolonging dwell times and securing multiple page views across content from known users in the UK, the team aligned themselves closely to The Telegraph’s editorial strategy. Because of this, Spark generated an impressive average dwell time of more than two minutes across its 80 partnerships in 2019 whilst increasing brand consideration for its advertisers by an average of 22%.
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Commercial campaign of the year - John LewisCampaign Publishing Awards
I was the digital lead on this partnership, responsible for producing elements which included an interactive quiz, Google AMP story and influencer-led content. The digital journey from inspiration to product-conversion on the John Lewis website was achieved using new and exciting digital formats across multiple devices. This strategic execution generated an average clickthrough from our content to John Lewis products of an impressive 10%. Several product lines sold out (according to John Lewis) and consideration of the brand rose 31%.

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