Side Hustle/ Entrepreneur

The Trash Store

The Trash Store is a brand that I put together a year ago, with the vision of creating something rebellious, against the rules of 'fashion' and typical 'marketing' strategies. At the beginning of my journey, I focused more on making graphic tees and sweatshirts with the embroidered custom logo. My motto behind the creative process of TRASH is 'It's not streetwear if it doesn't get you kicked out of school.' When creating TRASH I drew inspiration from 90's streetwear brands, typically those popular amongst the skateboarding/hip-hop sub-cultures. Tongue in cheek humour on graphic tees is one of many ways I caught the attention of the audience. Another strategy I use is creating eye-catching videos to not only promote my products but also as entertainment for my followers.

Report

Skills

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