The un-real cookbook is a witty limited edition cookbook publication, that provides various off-date food recipes in unusual ways to reduce food wastage. Hellmann’s offer #un-realrecipes placed on their mayonnaise jars, allowing a large audience to see the various recipes.
Alongside this, the campaign #un-realwithfood promotes people of all ages to use their food in unusual ways and share their experience on social media, and even create new #un-realrecipes.
un-real recipes
un-real with food campaign
The un-real cookbook thumbnails