The Unboxing Experience
BRIEF: A research project about an area in the creative and communications industry you are interested in. After conducting in-depth analysis, produce your findings in a well-designed visual summary. I chose to do this research project on the issue of sustainability within the unboxing experience, focusing on the cosmetic industry. Within this project, I produced: • A designed visual summary • A presentation proposal
Based on my research, I designed a proposal in the form of a presentation for a mock client. The proposal showcased green initiatives from other cosmetic/health brands. I proposed a design for the after-use of the packaging and created the prototype to give a brief idea of how the end product will look like.
I compiled all my research within this visual summary. Within, there are case studies on 2 luxury brands, Burberry Beauty and Estee Laude. I researched which design studio were responsible for their projects green initiatives by smaller brands and the issues they face when producing packaging. The running theme was the issue on sustainability.