The Undefeated Project: Development of Onyx Collective

  • Majella Mark

Branding development and culture consultation for the launch of Hulu and Disney's latest project, Onyx Collective. It is an entity dedicated to supporting Black creativity on screen. My purpose was to help with the development of the company's name, logo creation, operation structure, brand messaging, and community connection. Onyx Collective's first release was Questlove’s Summer of Soul (…or, When the Revolution Could Not be Televised) which won: Academy Award for Best Documentary (Feature) 2022 Independent Spirit Award for Best Documentary 2022 BAFTA Award for Best Documentary 2022 Producers Guild of America Award for Best Documentary Motion Picture 2022 Grammy Award for Best Music Film 2022 Satellite Award for Best Motion Picture, Documentary 2022 AFI Special Award 2022 Eddie Awards for Best Edited Documentary (Feature) 2022

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