Majella Mark

Researcher/Writer/Artist

Level
Mid Level
Location
United States
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Majella Mark is a native Connecticut resident born to immigrant parents who came to the United States as artists from the Caribbean island, Grenada. She graduated from UCONN with a degree in Media and Society Studies focusing her independent major on the influence media has on cultures and vice versa. She also earned an MBA degree in International Business studying abroad in London at the European Business School of London. Currently, she is a analytics professional in New York City, who creates performance analysis and strategic planning for major television networks such as Spike TV, NBC, Freeform and ABC for the tech company TiVo. As a data story creator and progressive tech enthusiast with years of experience in advertising and marketing, she has worked for major corporations such as Turner Broadcasting, ESPN and The Weather Channel. She is also a social entrepreneur, founding the beauty eCommerce for natural products, Beau Exchange with her two partners in addition to running a blog about spirituality, self-care and her journey in the Baha'i faith called Baha'i Millennials. You will also find her hosting one of her engaging one off events or series listed below. ​ Perception Theatre Series Creative Women With Women The Pvssy Plate Painting Party Series The Wakanda Workshop Met God, She's Black

Locked Pro Plan feature

Skills

  • Research
  • Illustration
  • Teaching
  • Article Writing
  • Event Coordination
  • Project Management
  • Activism
  • Analysis Reporting
  • Analysing Data
  • International Affairs

Companies I’ve worked with

  • ESPN

    ESPN

    • Media Production
  • V

    Versace

    • I

      Innersound Centre

      • T

        The Weather Channel

        Work history

        Currently

        Research Analyst

        TiVo

        Sep 2015
        • United States
        • Full Time
        • • Selecting research methods appropriate for new initiatives, generate post advertising campaign reports, and make appropriate recommendations. • Develop metrics and strategies to test and enhance performance of campaigns on all platforms (TiVo Linear and Digital Guide, Verizon, FanTV, LG and Samsung Smart TV). • Conduct advertising program, digital, and trend analysis through the use of predictive statistics, customer profiling, and data analysis by campaign, advertiser, quarter or upfront. • Analyzing campaign performance and research results using a variety of numerical and IT tools such as SalesForce to manage the data for the Ad Sales team, Tableau to create the reports, Excel for calculations and Adtrax to retrieve advertising campaign creatives • Collaborate with internal departments to prepare and present findings to clients, creating numerical power point presentations. • Creating queries for requested data reports for all media activity within TiVo managing and coding with SQL

        2011

        US Marketing and Events

        Versace

        Sep 2011 - Dec 2011
        • New York, United States
        • Internship

        2010

        Public Relations Coordinator

        Innersound Centre

        Jan 2011 - Dec 2010
        • London, United Kingdom
        • Freelance

        2009

        Advertising Sales Assistant

        The Weather Channel

        May 2008 - Dec 2009
        • New York, United States
        • Full Time

        2007

        Camera Operator

        ESPN

        Sep 2007 - Dec 2007
        • Bristol, CT 06010, USA
        • Internship

        Education

        2012

        MBA in International Business

        Long island University, Brooklyn NY

        Sep 2010 - Dec 2012
        • New York, United States
        • Studied abroad at the European Business School of London

        2007

        Jul 2004 - Dec 2007
        • United States
        • Individual Major Created: Media and Society Studies