Majella Mark Researcher/Writer/Artist | The Dots
Available

Majella Mark

Researcher/Writer/ArtistUnited States
+ Info

107

Connections
Available

Majella Mark

Researcher/Writer/ArtistUnited States
About me
Majella Mark is a native Connecticut resident born to immigrant parents who came to the United States as artists from the Caribbean island, Grenada. She graduated from UCONN with a degree in Media and Society Studies focusing her independent major on the influence media has on cultures and vice versa. She also earned an MBA degree in International Business studying abroad in London at the European Business School of London. She has conducted numerous workshops including "The Wakanda Workshop" to address racial inequalities using Marvel's "Black Panther's" film as a reference point and the Judy Chicago's inspired art piece for the workshop, "Pvssy Plate Painting Party" to address gender inequalities and the objectification of the female body. She is also a writer and artist, involved with many organizations including Support Creativity, the United Nations Association, Womanly, Black Women's BluePrint and others.
Projects
+ Show more
Work history
    w
    w
    Data Analystwomanly magazine
    United StatesPart Time
    T
    T
    Research AnalystTiVo
    United StatesFull Time
    • Selecting research methods appropriate for new initiatives, generate post advertising campaign reports, and make appropriate recommendations. • Develop metrics and strategies to test and enhance performance of campaigns on all platforms (TiVo Linear and Digital Guide, Verizon, FanTV, LG and Samsung Smart TV). • Conduct advertising program, digital, and trend analysis through the use of predictive statistics, customer profiling, and data analysis by campaign, advertiser, quarter or upfront. • Analyzing campaign performance and research results using a variety of numerical and IT tools such as SalesForce to manage the data for the Ad Sales team, Tableau to create the reports, Excel for calculations and Adtrax to retrieve advertising campaign creatives • Collaborate with internal departments to prepare and present findings to clients, creating numerical power point presentations. • Creating queries for requested data reports for all media activity within TiVo managing and coding with SQL
+ Show more
Skills
  • Research
  • Illustration
  • Teaching
  • Article Writing
  • Event Coordination
  • Project Management
  • Activism
  • Analysis Reporting
  • Analysing Data
  • International Affairs
Education
    L
    L
    MBA in International BusinessLong island University, Brooklyn NY
     - New York, United States
    Studied abroad at the European Business School of London
    U
    U
    BAUniversity of Connecticut
     - United States
    Individual Major Created: Media and Society Studies