Majella Mark is a native Connecticut resident born to immigrant parents who came to the United States as artists from the Caribbean island, Grenada. She graduated from UCONN with a degree in Media and Society Studies focusing her independent major on the influence media has on cultures and vice versa. She also earned an MBA degree in International Business.
Twitter: @MajellaMark
Instagram: @MajellaMark
Projects
- Womanly Magazine Take Care Case StudyThis was a UX research project focused on discovering the definitions and experiences of self-care by modern-day women in the world. This information will be used to figure out how to create safe digital spaces for women who are in need or desire self-care-motivated communities. I was responsible for focus group recruitment, interviewing notes, and writing and finalizing the published case study report on An Injustice.
- Black Women of Amherst College Podcast and Digital Archive.Inspired by the book Black Women of Amherst College by Mavis C. Campbell is the digital archive and podcast that tells the story of the Black women of Amherst College. From famous faces to activists hitting the pavement these women shared their experiences both liberating and deeply intimate with the listener. My job was to help with the branding identity, cultural significance, and social media presence of the podcast being launched soon, which will then be a digital archive of oral Black her
- The Undefeated Project: Development of Onyx CollectiveBranding development and culture consultation for the launch of Hulu and Disney's latest project, Onyx Collective. It is an entity dedicated to supporting Black creativity on screen. My purpose was to help with the development of the company's name, logo creation, operation structure, brand messaging, and community connection. Onyx Collective's first release was Questlove’s Summer of Soul (…or, When the Revolution Could Not be Televised) which won: Academy Award for Best Documentary (Featur
- New Book: Cats Are Trash Human Beings: What I Learned About Feminism Through My CatsAs much as we adore the videos, Instagram filters and Halloween costumes, these cute, sassy felines could actually teach us a thing or two about feminism. This adult pop up book is a fun item to have on your coffee table, sparking conversation and a few laughs. Show how quirky and progressive you are with this book. Currently crowdfunding for the book on Publishizer https://publishizer.com/cats-are-trash-human-beings/ Pre-Order your copy today. Campaign ends in seven days!
- Writer for An InjusticeMedium digital magazine focused on the principle of Voices, Values, Identities. It is a space to address social justice issues through a variety of perspectives on numerous topics. I have written pieces on issues pertaining to the black community in the US, such as abortion rights, voting and colourism. You can find the articles at https://medium.com/an-injustice
- Black Women's Day of Meditation for World Peace 2020 Virtual GatheringMet God, She's Black hosted the second annual Black Women's Day of Meditation with the founders of the annual celebration. The day was created by three black women named Elizabeth Boston, Dominique Mobley and Ajia Munns. With the current climate of political chaos, blatant prejudice and Covid-19, the world needs some Black Girl Magic more than ever. Black and Indigenous women along with allies across the world, simultaneously meditated the manifestation of world peace. The significance of having
+ View all
Work history
w
w
UX and Data Research Analystwomanly magazine
United StatesPart Time
T
T
Research AnalystTiVo
United StatesFull Time
• Selecting research methods appropriate for new initiatives, generate post advertising campaign reports, and make appropriate recommendations.
• Develop metrics and strategies to test and enhance performance of campaigns on all platforms (TiVo Linear and Digital Guide, Verizon, FanTV, LG and Samsung Smart TV).
• Conduct advertising program, digital, and trend analysis through the use of predictive statistics, customer profiling, and data analysis by campaign, advertiser, quarter or upfront.
• Analyzing campaign performance and research results using a variety of numerical and IT tools such as SalesForce to manage the data for the Ad Sales team, Tableau to create the reports, Excel for calculations and Adtrax to retrieve advertising campaign creatives
• Collaborate with internal departments to prepare and present findings to clients, creating numerical power point presentations.
• Creating queries for requested data reports for all media activity within TiVo managing and coding with SQL
+ Show more
Skills
- Research
- Illustration
- Teaching
- Article Writing
- Event Coordination
- Project Management
- Activism
- Analysis Reporting
- Analysing Data
- International Affairs