Does the public still celebrate cultural festival? Or does the public knows about your cultural festival? “The Unknown” is a quarterly free distribution newsprint that aims to share amazing unknown cultures globally. Cultural festivals can bring people together, regardless of their own religion, social, or economic background. These cultures should be known and celebrated by everyone so that they would not be forgotten further down the road. The newsprint is accompanied by AR features for the readers to view a short clip of the festivals, and QR code that will link to each festival's official website or a Tripadvisor link for tours!