The UnOrdinary

A group project for my UCL module, Digital Conversations and Marketing, where we designed a mock campaign for the launch of an environmentally-friendly skincare tablet formulation for The Ordinary. My responsibilities involved designing the graphics for the new line, the presentation and the social media posts as well as contributing the creative concept behind the new App proposal. Key Takeaways: - Undertook a thorough analysis of The Ordinary and the skincare market - Identified a relevant target profile - Set appropriate SMART objectives for the campaign - Mapped the consumer journey across social media platforms (including Instagram, TikTok) whilst making use of interactive features to engage with consumers (e.g., Instagram face filters, TikTok Q&A's, influencer collaboration) - Developed the idea for a new, e-commerce app to boost engagement, introducing new features including AI skin detection, personalised product recommendations, skin tracking features, live chat function and a loyalty programme The project was awarded an 88%.