The Way to San Jose. As Featured in The Modernist 35: JOURNEY

…There’ll be the exciting pop of old advertising: massive bill boards featuring consumer goods and services, high alters to both commerce and products-as-democracy: “A coke is a coke and no amount of money can get you a better coke.”… My creative side-hustle came in most useful during lockdown in LA - Wrote this piece for the ironically titled ‘JOURNEY’ issue of The Modernist. It’s about America’s iconic road signage; spent many blissful hours photographing a completely deserted LA. It’s the fourth piece I have written about 'the great American road'. All my writing and photography is online at https://underrockstravelproject.com