Founder & Director of Ideas Make Manifestos.
A new world approach to shaping brands with culture, stories, ideas and no BS.
If you’re creating a brand, looking to break a new market and make sincere and loyal connections, I can help.
I enable start-ups to take charge, assist well-established brands reconnect with themselves, and guide growth and innovation.
But what I do best is articulate the spark that creates a brand and how to use that spark to grow.
My approach is to connect to audiences on a more emotional and creative level through culture, stories, and ideas.
Creating fans in new markets is a specialism with a particular focus on the USA.
I work across diverse sectors, including health and wellness and the alcohol beverage industry, and am available as a long- and short-term freelance consultant.
E: ideasmakemanifestos@gmail.com
+44 7802690969
www.ideasmakemanifestos.com
@sarah_feeney_under_rocks
Projects
- Marcel Duchamp: the birth of modernist art. As featured in @themodernist magazineI've written a new piece, as featured in the modernist magazine issue #40 KUDOS. Marcel Duchamp and his disciples are now validated rebels; the readymade concept legitimate and commonplace as is his legacy: "What is art?" This piece explores the 'readymade' idea that art could primarily be about concept expressed through a democratised aesthetic in which everything could be art and everyone an artist. https://www.under-rocks.com/post/marcel-duchamp-s-fountain-the-birth-of-modernist-art
- A beer celebrating that "knocking-off-work" moment.the modernist magazine and Manchester Union Lager have created a beer and we've called it...Feierabendbier. (Fire-arben-beer). It’s our latest community collaboration, brewed by friends #Manchester Union Lager @mcrunionlager. Germans, in their infinite wisdom, have a word for that “knocking-off-work” beer: Feierabendbier, so we created one of our own to celebrate our Friday afternoon work ritual. A traditional brew from the communal breweries in the Oberpflaz area of NE Bavaria: a Zoigl beer.
- Sweet Gwendoline French GinSweet Gwendoline French Gin, inspired by the work of iconic fetish artist and publisher, John Willie, has launched in New York, Massachusetts, Colorado, Florida, Texas, California, Illinois, New Jersey, and is available in 28 states online. The liquid is a French gin sourced in the South of France and infused with Blanc de Blanc champagne, fig, and six additional botanicals –– juniper, cardamon, coriander, angelica, lime, and sweet orange. The brand pays homage to the whip-cracking artistry
- GUEST EDITOR 2019. The Modernist 33: JUNCTIONGuest-editor issue #33 The Modernist: JUNCTION. Curated all contents including pieces by Wayne Hemmingway, Chris Difford from Squeeze & The Haçienda architect Ben Kelly, & worked with its design & art directors Team ’19 - adhearing to The Modernist’s regular format and tone as created by its founders Eddy Rhead & Jack Hale. The Modernist is publishing about 20th century art and design and its print offerings can be purchased online via https://www.the-modernist.org
- The Way to San Jose. As Featured in The Modernist 35: JOURNEY…There’ll be the exciting pop of old advertising: massive bill boards featuring consumer goods and services, high alters to both commerce and products-as-democracy: “A coke is a coke and no amount of money can get you a better coke.”… My creative side-hustle came in most useful during lockdown in LA - Wrote this piece for the ironically titled ‘JOURNEY’ issue of The Modernist. It’s about America’s iconic road signage; spent many blissful hours photographing a completely deserted LA. It’s th
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Skills
- Insights
- Research Insight
- Culture Marketing
- Culture Writing
- Creative Approach
- Brand Strategy
- Writing
- Brand Activation
- Brand Alignment
- Brand Architectue
- Brand Assets
- Brand Awareness
- Brand Books
- Brand Building
- Brand Collaboration
- Brand Communication
- Brand Concept
- Brand Consistency
- Brand Consultancy
- Brand Developent
- Brand Copywriting
- Brand Content
- Brand Engagement
- Brand Experience
- Brand Experiential
- Brand Positioning
- Brand Storytelling
- Brand Styling
Education
MACentral Saint Martins (UAL)
- London, United Kingdom
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BA (Hons) Fashion DesignLiverpool John Moores University
- Liverpool, United Kingdom