The Wild Golden Egg

"The Wild Golden Egg is the creative wild nature. We are the producers and witnesses of a new female culture, note the maintainers of the status quo. We break sluggish, rigid laws by opening up completely new approaches. We liberate ourselves from pathogenic solidification by having the uninfluenced raw elemental willingness as allies, which still contains all possibilities. Love and humour are our companions." In order to convey this brand philosophy, we've created a bold, funny and empowering brand. Concept: The egg is a symbol of fertility, referring to it not only in a physical sense but metaphorically as well. We speak of mental fertility; not all women have children, but they do have voices, passions, projects, and ideas. Visually, we wanted to connect the concept of birth, but in this case, the newborn is a new feminine culture. Our visual inspiration comes from the protest posters from women's marches throughout history, strong font style, graphics becaming icons...