The Women’s Foundation Hong Kong - Communications & PR Strategy

Objective - Increase YOY media coverage and social media engagement in Hong Kong by 15%. Solution - Performed a brand audit to assess the organisation and identify opportunities using analytics, surveys and focus groups with stakeholders. - Developed brand guidelines, and a 12-month content communications strategy and roadmap which included impactful video content, digital PR, CEO blog and social media posts with a focus on LinkedIn. - Leveraged internal research to create data-driven infographics and thought-leadership content surrounding MeToo and International Women’s Day themes. - Trained marketing team around communication guidelines and best practices. Results - YoY engagement across social media channels increased by 200%. - TWF CEO was featured in Bloomberg, CNBC and South China Morning Post, Hong Kong’s biggest newspaper, as a result of my digital PR strategy.