Social Media Marketing lead for The xx’s Night + Day festival in Bilbao, Spain (6-11 July 2018).
Helped grow Night + Day’s Instagram page threefold in three months.
Oversaw email marketing campaign design & build.
Curated a dynamic Instagram feed to promote the event in collaboration with the festival’s Design Agency.
Created a series of unique animated visuals to supplement static artwork and boost overall reach and visibility across the festival’s wide-ranging programme of Music, Cinema, Radio & more, including:
Personalised animations for each of the artists playing at Museo Guggenheim Bilbao
Unique trailers for each of the film screenings in collaboration with Zinegoak Festival
Bespoke animations to promote Night + Day Radio, Spotify playlists & ticket giveaways
Launched a competition to give away tickets to the Museo Guggeneheim Bilbao and The xx’s intimate show.
Set up Night + Day Bilbao Spotify playlist, which accrued 5,000 new followers.
Designed Snapchat geo-filters to be unlocked at key Night + Day locations in Bilbao.
Designed and launched Night + Day Bilbao Giphy sticker available on Instagram Stories, accruing 500k impressions.
Launched Night + Day Bilbao Facebook Group to build community of 600 fans of The xx in the local area.