The Yoga Room

  • Maddy Russell
  • Natalie Moores
  • Jess MacIntyre

The Yoga Room is a community space and yoga studio in Deptford, London. They have created a space that is for everyone 'no matter if you’re big, small, young, old, round, oval, square-shaped, pear-shaped, bumpy, lumpy, grumpy, or smooth.' Founder Angie sees the importance of giving yourself a time out, amongst the hustle and bustle of modern life.

I worked with Mac + Moore on the visual identity for The Yoga Room, as well as with Angie, the Founder of The Yoga Room (previously Vinyoga) who has created such an amazing community space in the heart of Deptford. The Yoga Room has already become so much more than a yoga studio, an integral part of Deptford’s community. I built the identity out onto a number of touch-points, including: the physical space, merchandise and printed materials to help bring the brand to life.
"Maddy was such a pleasure to work with - she really went above and beyond to make sure the logo and branding was exactly what we wanted. She was super patient with us as we were going back and forth with her and our ideas. The end result was a clean, striking logo and branding colours that represented what our yoga studio stood for. Would highly recommend!"