THERE BE DRAGONS - Final Major Project. Encouraging Creative Professionals to seek inspiration elsewhere than London.
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“There Be Dragons” is a monthly pack specifically targeted at creative people showcasing, perhaps, unknown inspirational areas of interest within towns across the United Kingdom. These cities are often overshadowed by the industrial powerhouse that?is London, so the concept behind “There Be Dragons” is to illustrate what else the country has to offer, and what could be potentially inspiring, and beneficial to a Creative’s work.
The “There Be Dragons” name?and logo, is based on a term coined by cartographers in the middle-ages, representing new, and uncharted lands. My focus was also on making the packets personal to the receiver, rather than an app or digital element, through the use of a hand crafted, and urbanised themes, and featured a selection of different paper stocks and printing techniques to do this.
Each pack contains a map of that months city of interest, along with?a booklet featuring key places, colour-coded for specific creative professions; namely graphic designers, illustrators, photographers and fine artists. Stores and areas of interest are also highlighted within the booklet accompanying the map within the envelope.
The pack also contains postcards showcasing work from local artists and designers, as well as business cards, flyers, leaflets, and stickers,?from various local creative agencies, people, and studios.