A highly regarded retouching studio working with major international ad agencies and brands. Due to a legal conflict with their previous name (Tank), we were called in to help take advantage of this hiccup — rename the company and create a completely new brand identity to express it. We wanted to know more than just a list of services on offer, we wanted to know about our client’s drive, motivations, and the more abstract nature of their business and craft (CGI, retouching, animation). Realising that through what they described as their ‘dark arts’, Tank often act as a ‘third eye’ for their clients — we had stumbled upon their new name; Third Eye Studio. The visual brand was developed to push this mysterious and fantastic angle.