THIRTY SEVEN°

A collective brand, showcasing a wide range of Korean brands and designers, that highlights the aesthetics and values of the country; whilst also catering to a Western lens. As I have a personal interest in Korean culture, I wanted my project to incorporate this. One of the main reasons I fell in love with the country was their fashion, and how important it is to a Korean's daily life. Due to the rise of the Hallyu Rise, here in England; with more people becoming aware of Korean food, beauty and entertainment, I wanted to try and bring their designers and fashion brands to the forefront of Western society. This project is part of my third year self-devised project (dissertation). All the work is done by myself, from the idea generation, writing, research and branding.