This Book is a Protest
'This Book is a Protest' is a response to a speculative brief by Penguin Random House and D&AD New Blood, created by Yolande Mutale, John Dinneen and Phoenix Hamilton:
For millions of young people across Britain, reading needs a serious rebrand.
Uninspired by a white-washed curriculum, too many young people are turning their back on books.
Yet these same young people belong to a generation supercharged by social activism; a generation willing to stand on social media soapboxes and shout for what they believe in.
To bring the joy of reading back to this generation, we need to show them that there are books at the heart of the causes they care about and that, with their support, these books can bring about the real-world change they want to see.
D&AD New Blood Yellow Pencil Winner 2021