"Vice and Lululemon's Brand Innovation" – THE NEW YORKER
"Top 5 Ads Of The Week" – Fast Company
"Lululemon Transcends Yoga Pants in This Mini Documentary Series by Vice Media’s In-House Agency" - ADWEEK
"Why There's No Yoga in Lululemon's First Global Campaign" - ADAGE
"Lululemon Turns To Vice Media For Big Ad Push" - FORTUNE