THISNORTHAT Runway Presentation - George Town Festival 2019

  • Sydney Lee

THISNORTHAT is a designer label based in Shanghai founded by Penang-born fashion designer, Tan Li Chen, and her partner Lin Yu Bo from Shanghai. At George Town Festival 2019, THISNORTHAT will be presenting their latest collection together with Hin Bus Depot. It will be an immersive fashion presentation which challenges the norm standards of beauty by featuring a diverse cast of nodels (non-models) to redefine the new idea of cool and beautiful. THISNORTHAT represents a myriad of possibilities which have no boundaries, no label, and no gender limitation. Even with different cultural backgrounds, their differences attract and create an interesting symphony in their design. The duo explores their own experiences and social phenomena which serve as their source of inspiration while seeking to spread positivity through clothing. THISNORTHAT draws a thin line between fashion and trend, where they continuously work on building its own aesthetic. “We stand by our design as our identity, not the label.” Designer & Director 设计师&导演: THISNORTHAT: Tan Li Chen & Lin Yu Bo Producer 制片人: Khing Chuah Coordinator 协调员: Isabel Thong Assistant Coordinator 助力协调员: Kingston Lo Administrator 行政文员: Lee Sydney & Wanida Razali Public Relations & Communications Executive 公关&沟通执行: Hannah Chia Public Relations & Communications Assistant 公关&通讯助力: Bibi Salwa Salleh Graphic Designer 平面设计: Fabian Looi Photographers and Videographers 摄影&摄像: Allspire: Joie Koo & Doris Lee Robert Visuals: Ng Lin Fang & Jonathan Lai & Sarah Lim I-Lin The Robertsons Photography: Shoba Robertson & David Robertson Yoon Zane Daniel Khor Carl Lin Set Designer 布景设计: Khing Chuah & Liu Yong Sean Hair & Makeup Artists 妆发: MX Academy: Yvonne Chuah & Team Choreographer 编舞: Liu Yong Sean Lighting Designer 灯光设计: Joie Koo Nodels 模特: Lee Sydney Goh Soo Ghee Chin Pei Yi Tan Kean Giap Yeoh Chooi See Wong Wey June Olga Natasha Michelle Cheah Saw Evonne Romi Mustafa Bin Razali Backstage Coordinator 后台协调员: Keith Chee DJ: Zul Amran Lionel Rizki Kingston Lo Slickzee Slutski Press: Streething: http://streething.com/?p=34471 B-Side: https://b-side.city/post/george-town-festival-2019-deciphering-thisnorthat/ THISNORTHAT weixin blog: https://mp.weixin.qq.com/s/zXvpmoJJ_gUtQmpfsgrkmg