Three Mobile - Three Arena

When Three acquired O2 in Ireland they automatically took on the sponsorship rights of The O2 Dublin. Among the top ten busiest music arenas in the world, Three needed to re-brand the entire building within a Summer. Exterior signage, wayfinding, auditorium dressing, bar areas and promotional sites all needed replacing. To show a step change, Three also wanted to create additional installations that would enrich the experience of visiting the venue. Working with a predetermined logo, a lively and diverse visual language was developed that reflected a passion for music and elevated the sense of excitement that is inherent in big music performances. Neons, large scale projections and screens were added across the whole venue to add tothe spectacle.