About me

I am a freelance Senior Designer/Design Director with extensive experience in the industry. I've worked across a wide range of sectors from fashion and beauty to steel manufactures and port networks. Happy completing projects from brief to artwork for; brand identities, packaging projects, interior design, events, motion graphics and video, print, digital or something new. Conceptually lead, I enjoy getting to the heart of a problem and utilising a broad skill-set to enrich and develop ideas that exceed the expectations of the client by engaging their audiences. I love typography, photography, illustration, writing, catching peoples attention, making people smile, and if possible, moving them.

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Projects

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  Three Mobile - Three ArenaWhen Three acquired O2 in Ireland they automatically took on the sponsorship rights of The O2 Dublin. Among the top ten busiest music arenas in the world, Three needed to re-brand the entire building within a Summer. Exterior signage, wayfinding, auditorium dressing, bar areas and promotional sites all needed replacing. To show a step change, Three also wanted to create additional installations that would enrich the experience of visiting the venue. Working with a predetermined logo, a lively
• Wuntu - Three MobileThree UK wanted to develop a loyalty service that went beyond what people have grown to expect. Creating an app that would utilise Three’s unique position as the provider of all data, the service would offer deals and privileges in real-time, based on location. These offers would be curated to users tastes, interests and preferences. This was to be a stand-alone brand that shared some of Three’s DNA. The identity needed to be clean and simple to work well with a wide variety of content, at the
• Future of RetailThree wanted to refresh their brand book to reflect how the brand’s style had evolved and to make the guidance even simpler. I was responsible for the design, illustration, photography, layout, art direction, and production of this project.

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Work history

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Lead DesignerSiegal + Gale
Jul 2019London, United KingdomFreelance
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Creative DirectorNot That Ben, This Ben
Jan 2019London, United KingdomPart Time

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Skills

• Brand Creation
• Campaign Creation
• Moving Image
• Graphic Design
• Print Design
• Web Design
• Typography
• Illustration
• Photographic Direction
• Art Directing