Tiffany & Co. Christmas Tree & Pop-up shop @ St.Pancras Station 2018

Embodying the brilliance and modern creativity of the brand, a breathtaking Christmas tree was created which brought to life the magic of Tiffany’s holiday campaign! Featuring a 17-foot animatronic robot constructed from Tiffany blue boxes, the majestic tree featured: 600 perfume bottle replicas of Tiffany & Co.’s Signature Eau de Parfum Fragrance, 600 hand crafted paper Iris flowers with Tiffany Blue® detail, 600 elegantly designed white, silver and Tiffany Blue® baubles and a 4-foot Tiffany fragrance bottle, which served as the tree-topper of the immersive structure. The floral scent of Tiffany & Co.’s signature Eau de Parfum fragrance was also diffused from the tree, creating a unique immersive sensorial experience and beautifully illustrating that Tiffany is #AllYouNeed at Christmas. In addition the Tiffany Fragrance shop sat adjacent to the tree allowing consumers the opportunity to purchase the scent, and receive complimentary gift wrapping services and bottle engraving. To launch the exclusive Christmas tree light switch on, an orchestral “flash-mob” congregated in disparate areas of St Pancras station – coming closer towards the tree whilst playing a classical version of the music from the fragrance advertising campaign, The Beatle’s classic “All You Need is Love”. This was all happening whilst influencers and press looked down on the Tiffany & Co. tree from Searcys Champagne bar, sipping a bespoke Tiffany & Co. cocktail! The Tiffany & Co. fragrance tree spectacular was accompanied the world-famous Piccadilly Lights as well as being supported by a fleet of iconic British black-cabs fully-wrapped in Tiffany Blue®.