TIIPOI Campaign

Art Direction | Post Production Tiipoi’s belief is that ‘there is more to Indian design than just sticking an elephant on it, and that Indian craft has more to offer than simply repeating the past.’ With this mantra firmly in mind, I art directed a series of images to capture each quirky collection at Tiipoi. Using iconic everyday Indian staples from mango boxes and Parle G biscuits, to Rooh Afza syrup and a huge container of chutney, we created a series of images that showcased both the beauty of India and Tiipoi. Rolled out across social channels and website, with potential for a printed brochure. Photography by Nishant Shukla Art direction by Nina Smale