TikTok Global IWD Campaign 2021 #WeAreHere

Launching in 7 countries on March 8th 2021, we created a campaign which calls out the gender bias in the music industry, whilst showing incredible women in music on TikTok who refuse to be defined by the stats. Our campaign spotlights women across the world who are claiming #WeAreHere, we are not hard to find and we are good enough to be heard. We produced films, digital banners, print, social, in-app live performances and mentorship scheme in collaboration with SheSaid.So which had engagement with renowned artists as well as up and coming women in music. (pitch win)